Researching Of Design Of New Media's Visual Communication Of 'Intangible Cultural Heritage'

The history of Han embroidery is over 2,000 years,and it is an intangible cultural heritage on national level,which owns the value of research and propagation.It is rare research on the field of visual communication design with new media in intangible cultural heritage,domestic and foreign,nowadays.It is not yet a scientific and complete theoretical study system,particularly,in“Han embroidery”which is a great embroidered kind with local features.Therefore,we depend on a series cross-disciplinary theories of visual psychology,ergonomic,aesthetic principle,visual communication design in the research which can be a reference for the application‘s design of APP “Han embroidery” that will be interpreted by the contents and the art with new media of visual communication design,and it will make the arrangement more reasonable,the content more readable,the vision more creative,the interact more amusing.In the entire research process,apart from the questionnaire survey and the detailed data that based on the user's psychology and the analysis of visual communication,this study also attempts to make some breakthrough in theory and designed: For instance,the double-logic model of navigation bar in phone APP:The macro mode is a sort of layered view that form macro level to micro level,the micro mode is a sort of linear view that form micro level to macro level,and the two modes can be switched freely in the process of using.This paper proposes a “Gold area”of the navigation bar's location which is based on visual psychology,ergonomics,golden section ratio.Illustration card integrates“Han embroidery” elements that design in the process of APP practice.I looking forward to some parts of the theory and practice from this paper,to realize its value of application,can be used in more types of applications,such as entertainment,education,display and so on.Development of APP will be more and more convenient,personalized and multi-dimension in the future.Including the terminal will beyond the public consciousness currently,The cell phones will be changed continue,maybe it will be formless and shapeless in the future.Perhaps the control can be achieved by human's imagination only through the consciousness,it is possible.Of course,it has infinite possibility of its visual expression,I hope the progress of science and technology will bring more happiness to human being.