Research On Communication By Mass Media About Intangible Cultural Heritage

In these years, people start to spare more attention on the safeguard of intangible Culture heritage. With their media features and the agenda-setting function, mass media are playing an important role in this field to spread culture. Sichuan Opera is a shining pearl of Chinese opera, which has a long history and keep the fine tradition, is a typical example of intangible culture heritage. With the analysis of mass media's function of spreading social heritage, the media features that can popularize the Sichuan Opera culture, the Positive and negative impacts of agenda-setting, and the over-commercialized reports on the Sichuan Opera, and finally gives suggestions for future report to the safeguard and inheritance of intangible culture heritage.