Research On Communication By Mass Media About Intangible Cultural Heritage

In these years, people start to spare more attention on the safeguard of intangible cultural heritage. With their media features and the agenda-setting function, mass media are playing an important role in this field to spread culture. The Dragon Boat Festival in China, which has a long history and diverse customs, is a typical example of intangible cultural heritage. With the analysis of mass media's report on the Dragon Boat Festival as a case study, the thesis focuses on mass media's function of spreading social heritage, the media features that can popularize the dragon boat culture, the positive and negative impacts of agenda-setting, and the over-commercialized reports on the festival, and finally gives some suggestions for future report.