Research On The Innovative Development Of TV Travel Programs On Intangible Cultural Heritage Poverty Alleviation

Tourism TV program is an important tool to promote Tourism,whose spreading function has been well mature for a long time:culturally,it spreads regional feature,folk customs and human geography;economically,by shaping and promoting the image of urban and rural areas,it creates driving force for economy;aesthetically,as a travel guide Guide,it meets the spiritual needs of people to "see mountains and water" with "visual spectacle".Tourism TV program is also one of the important media to promote the development of cultural industry.With the ongoing integration of culture and tourism,it witnesses the cultural transformation,and its cultural consciousness aims to alleviate poverty and to retain the memory of intangible cultural heritagePoverty alleviation is the crucial measure of rural construction in China during the transitional period.After realizing the overall goal of poverty alleviation in 2020,anti-poverty or anti-relative poverty will turn into a long-term normal work.Intangible cultural heritage image is an important resource of cultural memory of ethnic minorities.In recent years,with the development of globalization and modernity,intangible cultural heritage of ethnic minorities is in struggling survival and insufficient spread.Tourism TV programs are close to each other to improve this situation,but the result is not satisfactory for several reasons.This graduation project attempts to make image practice and theoretical thinking in status quo:the self-made tourism TV as a feature film,called Looking For Marketing For Intangible Cultural Heritage and Preserving Memory For Tradition,enters the above topics in the way of participatory image and experiential image.This film focuses on the culture and tourism communication of Jianhe Red Embroidery,a national intangible cultural heritage project,in Guizhou Province,and the program will be launched on Let's Travel Together in the tourism column of Guangdong Radio and Television Station.First of all,this paper analyzes why TV tourism programs are not enough in the creation of intangible cultural heritage poverty alleviation,and the effect is not significant;secondly,it demonstrates the necessity of TV tourism programs and rural intangible cultural heritage poverty alleviation and cultural industry development;thirdly,starting from the program creation,it analyzes the cultural innovation of the new era TV Tourism Festival,and finally from the perspective of marketing strategy and future development thinking;finally,it summarizes the shooting In order to reflect on the following creationThe paper puts forward:in the current rural revitalization,tourism TV programs should enhance the the attribute of intangible cultural heritage and identify the core of intangible cultural heritage,so as to strengthen the cultural memory and collective memory of ethnic minorities,and strive to achieve industrialization in poverty alleviation;the development and innovation of tourism TV programs should respect the audience's appreciation habits and reduce the communication discount;the poverty alleviation of intangible cultural heritage should be connected with cultural and tourism communication to realize the integration of small and medium-sized screens,to create a program brand,truly benefiting the countryside,the media,the individual and the society as a whole.