The Study Of The Network Communication Of New-media Manifestations Of The Shanghai Intangible Culture Heritage

Shanghai "intangible cultural heritage" has a very important position in many of China's cultural heritage project. For thousands of years, various projects of heritage in the traditional oral teaching in the form of inherited. With the Internet information era, the development of digital technology and network media have emerged, has brought great changes to the new media form, put forward the new thinking of development for network communication of Shanghai "intangible cultural heritage". Shanghai intangible cultural heritage in our country numerous "intangible cultural heritage" project, has the unique national characteristics, the number of the list was included in the first batch of national level, and the world's intangible cultural heritage list, has been around the world "intangible cultural heritage" lovers of concern. However, with the increasing trend of globalization, the traditional oral teaching mode has been unable to inherit with internet information times, communication mode, speed and breadth by other strong field of crowding and threats, and many of the rich ethnic characteristics of high-quality projects are facing extinction dilemma. Therefore, the use of this emerging network media protection and communication of Shanghai intangible cultural heritage is imminent, which is the research on the new media forms is very important. This paper takes Shanghai "intangible cultural heritage" as the research point, with new media and new media perspective, to explore how to use new media as a platform to effectively spread the Shanghai intangible cultural heritage". In order to protect the traditional media on the opening performance of network communication in Shanghai "intangible cultural heritage" new media precedent in the Internet this powerful platform, new ideas and methods to explore new media Shanghai "intangible cultural heritage" performance.The first part of this paper mainly expounds the Shanghai intangible cultural heritage network dissemination of new media forms research topics on the origin, main contents and research methods. At home and abroad about "Shanghai" intangible cultural heritage "and" new media "research content analysis and sorting, find out the difficulties of current research, combined with the status quo of the new media platform, put forward the difficulty of this study, to solve the puzzles.The second part of this thesis mainly expounds the present situation investigation and analysis of new media Shanghai "intangible cultural heritage" in the network communication performance, through the investigation and analysis of the status quo of their performance, the specific forms of new media were classified into four categories:official website, APP, application of electronic publications as well as from the media platform. Starting from the four kinds of media forms for each media type selected classic case, and produced four types of questionnaires and evaluation questionnaires, and the collation and analysis of survey data, the three aspects from the Shanghai "intangible cultural heritage" new media, new media design and new media function, specific analysis performance of the new media form a niulti angle.Design and construction of the third pail of this thesis is Shanghai "intangible cultural heritage" dissemination of network new media platform. This pail is the result of the investigation and analysis of new media form the second part based on the communication platform and the design of the two direction from the point of view of new media, new media platform construction of Shanghai "intangible cultural heritage" carries on the discussion and the analysis. First, the construction of Shanghai "intangible cultural heritage" new media platform from three perspectives:new media platform for the dissemination of media forms and functions, information carriers and terminal display; second, the design of Shanghai "intangible cultural heritage" new media platform is also divided into three parts, including new media platform, information organization interaction design and interface design.The fourth part of this thesis is the new media Shanghai "intangible cultural heritage" in the form of network communication group. This part of the "Shanghai" intangible cultural heritage "as an example, from the new media perspective, based on the new media group, at the same lime, this pail puts forward the characteristics of the new media Shanghai" intangible cultural heritage "in network communication group, there are three aspects, respectively, content production digitization, networking and communication channels the output of mobile terminal.Study on the form of the fifth part of this thesis as the new media media convergence in Shanghai under the background of "intangible cultural heritage" network communication. This part will be from the perspective of the integration of the media, the new media form of expression. This part is from the old media to new media and new media integration to old media integration of the two direction of research, finally puts forward the future of new media media convergence in Shanghai during the period of "intangible cultural heritage" form.The sixth part of this thesis is the conclusion. Study on the forms of new media on the Shanghai intangible cultural heritage network dissemination in conclusion will review and summary, but also research forms of new media on Shanghai "intangible cultural heritage" network communication are expected.