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Research Of Strategic Cost Management Theory's Application In LS Communication Group

Posted on:2018-12-29Degree:MasterType:Thesis
Country:ChinaCandidate:C Y ZhangFull Text:PDF
GTID:2348330536959231Subject:Accounting
Abstract/Summary:PDF Full Text Request
How to introduce the strategic cost management theory and how to implement the strategic cost management is the focus of the media enterprise to solve cost management issues and can not meet the needs of modern enterprise cost management.This paper analyzes the strategic cost management model,and then study the characteristics of media enterprise cost management,analysis of media enterprises how to choose strategic cost management model.Then it studies the case of strategic cost management in a media enterprise in China,and analyzes the implementation process of the strategic cost of the media company,and puts forward some suggestions for the development of media enterprises in China.In the study,we use the method of literature investigation,qualitative analysis,case analysis,theory and practice,and the strategic cost management theory,competitive strategy theory,value chain theory as a guide to carry out research.The full text is divided into five parts:The first part is the introductory part.This paper mainly introduces the background,goal and significance of the research.A summary of domestic and foreign research,and the related research methods and research ideas of the paper are briefly introduced.The second part is the theoretical basis.It mainly introduces the theoretical knowledge and analysis tools applied in the paper.Combined with the characteristics of the cost management of media enterprises.The conclusion that the information technology enterprise is suitable for adopting the Sanke model.The third and fourth parts are case analysis.Through the dissemination of the group's strategic cost management case study,comprehensive use of strategic positioning,value chain and strategic cost management theory.After analysis,find out the problems that enterprises solve In the process of application of strategic cost management theory,inferred corresponding conclusion.The fifth part is the precautions and recommendations.Summarize three suggestions:enterprise to establish a system to improve the strategic cost management system.The level of enterprise's own infrastructure construction should keep pace with the strategic cost management of the enterprise.Attention should be paid to the cultivation and use of talents.
Keywords/Search Tags:Strategic cost management, Media enterprise, Application
PDF Full Text Request
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