Research On Cultural Production Field Based On Virtual Q&A Community

With the Internet virtual Q & A community has become one of the important channels for Internet users to acquire knowledge,query messages,and interact with each other.Compared with the previous Internet platforms.At the same time,it has aroused widespread concern and discussion from all walks of life.The characteristics of the Internet in the virtual Q & A community have formed a unique cultural production field,which is compared with the previous cultural production field,there is a big difference between the behavior of the virtual Q & A community,the competition for capital,and the composition of actors.Zhihu is typical representatives of the current domestic virtual Q & A community.Therefore,this article starts from the cultural production field by taking Zhihu as example to do some research.First of all,introduce the research origin,research purpose and significance,literature review,research content and method,research innovation,emphasis on clarifying the value of this research and its necessity.Secondly,the definition of related concepts and an overview of the theoretical foundation,the concept of the virtual Q & A community is defined,the development process of the virtual Q & A community is summarized,and the theory of Bourdieu's field of cultural production is introduced to provide theoretical support for the thesis research.Then,know the Q & A community profile.Including the rise and development of Zhihu,the composition of Zhihu's plate,the introduction of Zhihu user portraits,and the communication mode of Zhihu,deepen the basic understanding of Zhihu.Next,the main research content of this paper.It is mainly developed from three aspects,including the construction of the content and mechanism of the Q & A community;the characteristics of the members of the community in this field,including the characteristics of behavior and discourse;finally,starting from a macro perspective,to analyze the various capitals existing in the field,the main research is on cultural capital and symbolic capital.The research process will be based on Bourdieu's field theory analysis,through case analysis and in-depth interviews.First of all,based on the formation and mechanism of knowledge sharing in the Zhihu Q & A community,including the technical construction,content construction,and mechanism construction of knowledge sharing in the community,the formation of knowledge sharing in this virtual question and answer community is further deepened.Understanding.And by crawling the content of the Zhihu hot list,you can find the topic hobbies of different groups in the Zhihu,thereby further finding the divisions that exist between the Zhihu groups.Then,start from the perspective of micro and macro.To explore the movement of actors and capital in the field.The former mainly analyzes the formation of behavior habits from the cultural production field,including actors,new habits of behavior patterns,and new expressions of discourse habits.The latter analyzes the related situation of symbolic capital and economic decision in the cultural production field.It starts with the relationship between cultural capital,symbolic capital and economic capital,and analyzes the struggle and transformation between capital.The research in this part is mainly obtained through the analysis of multiple cases and the in-depth interview material analysis of 5 interviewees.Finally,summarize and reflect.It aims to form a brand new understanding of the virtual question and answer community from the theoretical perspective of the cultural production field,and provide development suggestions for such knowledge sharing communities.At the same time,return to the research question itself to answer the characteristics and representativeness of the cultural production field in the context of new media.