Seduction Media:Online Celebrity Field Research Based On Sina Weibo Platform

Here,thousands of mouths echo,millions of eyes perform their duties.All faces are eager to rise to the surface.When we no longer associate with others face to face,but through the interface,what will we be?It is reality already,and social media has become a residence.This article takes the Online Celebrity as an entry point,eager to understand more deeply,the social media,the storage stack of our time and memory.Through the literature review,I found that it is impossible to describe a static Online Celebrity with the definition of formalism.Through participatory observation and interviews,it is found that Online Celebrity is realized in the relationship and dynamics.I think about what the current popular vocabulary “attention” “flow” “concern” means,evoke the concept of “visibility”,and proposes the relationship between Online Celebrity and visibility,using the concept “pseudo-individual” and fame,regarding Online Celebrity as a becoming subject from the dynamic perspective.This kind of becoming is accompanied by the practice of accumulating the visibility.Visibility is a value that can be exchanged and repeated.Then proposing that Online Celebrity capital,it is the accumulation of visibility through social media self-presentation,and cannot be reduced to Bourdieu's symbolic capital.It forms the Online celebrity field around the Online celebrity Capital.The main actors are Sina Weibo,Online Celebrity,Online Celebrity factory and Follower.I define social media as a series of processes that deal with information,dissemination and communication in the information pool,and direct information flow based on visibility.The Sina Weibo platform is a meta-field of the entire Online Celebrity field.It uses schema,interface,logic,and myth to embed user into visibility production,and affects the operating of visibility on entire Online Celebrity field.Tracing back to the origin of social media,it emerged to continue the myth of capitalism.The history from social media to Sina Weibo,and from Sina Weibo to Online Celebrity,is a process of expanding and competing visibility.Online Celebrity is also an important part of Sina Weibo's visibility expansion.Actors have different structures and numbers of capital,which make them stand in different positions in the field,and gain higher visibility by converting other kinds of capital into Online Celebrity capital.Visibility is limited,so that Online Celebrity,their follower,and Online Celebrity factory,in operation of media visibility,form a coordination and struggle relationship around Online Celebrity capital,with their own difficulties.In this relationship,the Online Celebrity become famous.Social media operates with a seduction mechanism and affects all fields.Beside the seduction media is also seduction social.People release their dissatisfaction and desire under the smoother online.It gives people more potential for de-alienation.At the same time,it also expropriates people's emotions,language commonalities,exploits us as the subjects of information.But these also give us the possibility of rebelling against ourselves.