The Persistence And Breakthrough Of Newspaper Comment In The New Communication Environment

Comments are important parts of the newspaper,it's considered as the banner and the soul of the newspaper.High-quality comments not only play a importent role in forming their own style,but also in attracting the readers,enhance the influence and competitiveness.As we all know,The development of the network and the new media has led to the dramatic changes in the media ecology.Since the confusing opinion environment,Comments became a keypoint in the media competition.what's more,China is in the social transition period,News commentary also has an important mission in public opinion.In the face of new forms,Comments need to stick to something while making break through in order to continue to lead the direction in the trend of the times.This article take the Beijing News as a example,focus on its newspaper comment.try to find out its adherence and breakthrough theory and practice.The paper is divided into six parts.The introduction mainly introduces the background,significance and combing of the research,and reviews the basic ideas of the existing research,clarifies the research ideas and research methods,and defines the new concept of the core concept.This paper summarizes the status quo of newspaper commentary in the background of media ecology,points out the rapid changes of media ecology and the challenges faced by newspapers,and points out that news comment has become the central issue in medium competition,The third chapter focuses on the concept and practice of "the Beijing News",combined with examples of its traditional criticism in the adherence and innovation,the network under the new media environment.The Content analysis is applied as the main study method,assisted with the Discourse analysis in the forth chapter,while taking the 70days' s comments of the Beijing News as an sample.this part works as an supplement and profound study to chapter 3.The fifth chapter is about the breakthrough in New Media.The sixth chapter aims to seek rules through the research concrete example and the comparative analysis from the Beijing news' concept and practice.The seventh chapter summarizes the core point of this study.