The Innovative Strategies Of Party Newspaper Comments Under The New Communication Pattern

News commentary is the banner and soul of the newspaper that determines the politicaloutlook of the newspaper and plays an important role in news dissemination. The partynewspaper, as China’ mainstream media, not only provides people with authority of the newsreports, more importantly, provides people with thoughts, opinions and observations, thesolution to the problem. The carrier is the main party newspaper news commentary.Party newspaper review which is based on the development strategy of the partycommittee and government, the major events of concern in the community, the hot topic ofpeople concern is to clarify ideas and clear up doubts. It has the advantage of the speculation,credibility and influence, and always carrying to lead the social mainstream public opinion,reflecting mainstream ideology and values, the people’s livelihood and public opinion.Along with the internet, the rapid development of mobile3G technology, we are in adiversified media era, in this pattern of transmission, traditional party comments exits a seriesof problems, at the same time it also faces serious challenges. In this form, speeding up thereform and innovation of the party newspaper reviews has great significance on enhancing thecompetitiveness. This article explores seven innovation of the party newspaper comments:emancipate your minds; guide public opinion, enlighten the readers; pay close attention topeople’ livelihood and the masses; strengthen the comment column and create comment brand;improve writing style, increase activity; innovate review mechanism; strengthen the spreadpattern of the paper and the internet. In the innovation of the party newspaper reviews shouldpay attention to the guidance of the party line, the party principles, fully understanding thefunction of the party newspaper comment, positioning accurately, and correctly handling therelationship with new media.