Research On The Communication Effect Of Text Content Of Wechat Subscription Accounts Based On Text Mining

The continuous development of the Internet has profoundly affected the communication environment.In the background of WeMedia between corporate communication and circling-layering community,this paper focuses on the content analysis about tons of text data by using text mining method,taking "Discount 800" Subscription Accounts as a case study in view of the important WeMedia called WeChat.On the one hand,this paper puts forward a way to determine the communication effects and to improve the communication effects by production in the operation process of WeChat Subscription Accounts,which has application value;on the other hand,there are fewer researches on WeChat Subscription Accounts actually taking into account the content level and the text itself in the current researches,which has theoretical value.Compared with classical content analysis method in communications,the paper shows that text mining method for tons of text data analysis in the field of data mining is a subset of content analysis,which also has its own particularity.Based on the above theoretical analysis,this paper aims at putting text mining technology into practice of content analysis for the new media,taking"Discount 800" Subscription Accounts as a case study,which is going on from the practical level and according to the research framework of content analysis.Using the related techniques in text mining,especially cluster analysis which is an unsupervised classification method,it can realize automation processing of a large number of text and generate text cluster composed of similar text.Through the statistical analysis of the clustering results,it found that there are significant differences in the corresponding reading numerical values of different contents after respectively experiencing text preprocessing and text clustering,which illustrates that the content type studied in this paper is a significant factor influencing the communication effects.However,the communication effects of similar contents may also be affected by other factors.Therefore every type of contents also has some differences in internal communication effects.As an important factor affecting the communication effects,selecting appropriate communication types for operational content of WeChat Subscription Accounts,to a certain extent,can enhance the operational affects of WeChat Subscription Accounts.At the same time,it can achieve better interactive effects on the communications in circling-layering community.