Study On ShanXi Tourism Image's Communication In The Program Of Impressive Scenery Of ShanXi

Impressive Scenery of Shan Xi was launched in May 2016,once the broadcast caused astrong response.In the program,the leaders from Shan Xi 11 city government participated in the program for their city to do the presentation speech.The program is different from the entertainment with the main purpose of the general variety show.There is more behind the program.In recent years,Shan Xi province has been affected by a series of surface problems.To change the odd image of Shan Xi.In 2016,Shan Xi province was suffering from the cold winter test,and faced with political,economic,livelihood and ecological problems.The broadcast of the program was placed in Shan Xi Province to reverse the image of the expectations.This paper analyzes the program from the perspective of communication.This paper analyzes the problem of how to spread the tourism image of Shan Xi tourism,analyzes the content of the regional tourism image as the theoretical basis,analyzes the content of the broadcast of the program,analyzes Shan Xi tourism image and the propaganda effect of the program.In addition,the main body of the program is the local government and the programming team.In the channel of broadcast communication,the main way is through the dissemination of media and the way of interpersonal communication.In terms of broadcast audience,it is divided into two parts: target audience and potential audience.The aim of analysis is to find the program in the spread of Shan Xi tourism image remaining deficiencies.The paper summarizes features of the show.Through the study found that the program has less visitors experience content,simple link set,the expression of stereotypes,less on-site interaction,less tourism and local residents and other issues.The program optimization proposal puts forward to the shortcomings.