Study On The Tourism Construction Of Wuyuan

As the tourism is booming,the market competition is becoming increasingly fierce,thus the tourism authorities are putting more emphasis on tourism image.Wuyuan,with rape flowers,red maple leaves,Lingyan cave and other beautiful natural landscapes,possesses human landscape with a long history such as Li Keng,Jiang Wan,and Li Keng as well.It is also rich in lift correction,exorcism dance,dragon dance and other cultural tourism resources.In fact,the tourism resources in Wuyuan is abundant and diverse,however,the tourism image construction is not developed accordingly,which limits the development of Wuyuan tourism.Based on the theory of TDIS,this paper tries to construct Wuyuan tourism image system and tourism image communication system in combination with the related knowledge of geography,tourism,communication and other relevant disciplines.According to the results of the questionnaire survey,there are a series of problems in the process of Wuyuan's tourism development:the lack of long-term planning of tourism development,the uncertainty of image orientation;the lack of cultural connotation in tourism landscape design hinders the image formation;the deficiency of the overall image of the tourism service image construction;a single channel to promote tourism information restricts the spread of the image;the undevelopment of film and television resources is not enough to affect the image of cognition.In terms of these problems,this paper puts forward the relevant construction strategy.