| Topic is an essential component about news commentary program production process that determine the content popularity whether or not.There is a good topic with the program that means half the battle.Phoenix Chinese television media influential,its news commentary program is the industry leader.So,this paper based on the news commentary program from Phoenix October 2015 to December ten general object from topic,such as “News Talk” “Tiger Talk” “The Universal Grand Strategy” “Peter Qiu's Talk” “Total Editing Time” “Seek the World” “Current Events Debate” “Phoenix Global Connection” and “Weekend Longmen Zhen”.Using the method of content analysis and the framework of theoretical knowledge research on show topics,focusing on,in the paper.There are five chapters in this paper:Chapter 1(Introduction): Including the objective?significance?theory?Literature review and the innovation.This section focuses on the concept of TV news commentary and research status.Moreover,generalize the Phoenix TV and Phoenix TV news commentary program of former of the research.Chapter 2:Introduces the research methods.In this paper,content analysis is used to analyze 354 selected topics that is October to December,2015 as a sample,and combine the meaning of high-level structure in news frame theory.The subject area and the region where the selected topic is encoded,and the reliability of the coding is verified.Chapter 3: Analysis the overall situation of Phoenix TV program,and obtained the result that comments program for Phoenix's is most prominent feature through data analysis.There are four features in the Phoenix TV's news review program: with an international perspective,to major news events,taking into account the balance between mainland and Taiwan news and point topic objective with focus.Chapter 4: Reason analysis.Combined with the results of the analysis of the previous chapter to find out the impact of Phoenix TV news commentary topics of the four reasons: positioning of audience "elite",as the purpose of creating the television station to formation the comment team,pluralistic social and cultural environment and internal resources integration and utilization.Chapter 5(Conclusion): Based on the above research and analysis of several chapters to extract the Phoenix news comments on the contents of features and personalization features.Phoenix TV commentary program topics relative to other TV media commentary program topics more targeted and focus on hot topics.Its success can provide some inspiration for our news commentary program how to choose the topics better. |
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