A Study Of The Transformation Of Art Edit Of Books Corresponding To The Transformation Of Publishing

In China, as a significant industry of national ideology, the publishing industry has been subordinated to the management that was based on special requirements for a long time. Due to such an intense ideological color and more national protect policies were involved, the inside of publishing industry presents serious problems caused by deep features of planned economy, including lacking of economical vitality in market, monotonous product structure and simplified source of profit. Most art editors in traditional publish institutions, therefore, are just book cover designer or illustrators, thus making the book design is isolated from the contents of the book and separation of publishing product and market. The traditional arts editors who haven’t followed the reorganization and innovation for publishing industry face a situation of being weed out by market power.With the development of socialist marketing economy, a transition from government controlled system to enterprise for publishing institution which aims at establishing entrepreneurial dominated construction within publishers, enlarging the autonomy in management of publishing organization, giving fully scope to market’s fundamental role in resource allocation is required in order to build the organization and system of modern enterprise by which the development of publishing industry could be ensured.Answering this requirement of transformation in publishing system, the art edit also have been undergoing profound changes. On one hand, a variety of books design studios and massive freelance designers have occurred provided an expanded fresh model of art edit selection of publisher which enriches the designing styles. On the other hand, however, publishers have shrunk their department of art edit or even abrogated it. In this situation, one might ask where the egress for art editors would be, and how art editors could save themselves?This paper is divided into 5 chapters in which, focus on research of art edit under the background of publishing industry’s transformation, discusses and analyses the inner and outer environment for art edit in virtue of multidisciplinary approach, has issued the necessity of "transition" and those elements restricting further development of this field. It has proposed transformation strategy toward publishing industry from an aspect of the nation in a macro perspective, angle from enterprises in close statue, point of view from art editors in micro perspective, which possesses relatively strong practical significance to the book arts designing transition.