Research On Discourse Activation In The Hot Events Of Internet Public Opinion

Internet is still China's largest export of public opinion at this stage.Internet public opinion is the vane of social change,and the Internet public opinion events refer to a certain events that make the majority of netizens more focused and enthusiastic on the expression of their emotions,attitudes,opinions,and views,then it has a noticeable impact in the process of communication,in which these attitudes,opinions,and views keeping interact with each other.Hot events of Internet public opinion are the focus of Internet users' attention on a period,which means the netizens' emotions,attitudes and views are more concentrated on these hot events.Hot events of Internet public opinion are the reflection of and contradictions,and these social reality problems also produce a push effect on the activation of the discourse in hot events of Internet public opinion.Discourse activation refers to the process in which the human body is active in the expression of utterance after being stimulated by certain factors,and the discourse is expressed by various forms or means,that means,the process of speech activation is a process of stimulation,reaction and propagation.In this process,public opinion events and the information they contain will stimulate people's emotions,emotional excitement will generate people's attitude towards public opinion events.But the feelings and attitudes are a psychological state,which difficult to be perceived and need to use words to express,thus the discourse is activated.The expression of emotion,attitude and discourse is the response to the stimulus of the discourse subject.The discourse will be directly entered into the communication stage after it is activated.According to the different degrees of discourse recognition,discourse communication can be divided into three types: consensus communication,supplementary communication and confrontation communication.The social contradictions such as social morality disputes,the relationship between officials and the masses,the protection of vulnerable groups,and the stereotype of a group or phenomenon,and the collective memory of similar events are the social context factors to stimulate the discourse activation.The tendency of media reports like highlights the conflict,attach the label and sensational,in order to attract attention tend to be a boost to public emotions,especially irrational emotions.The increase in the sense of relative deprivation,and the public distrust of officials and the rich,are the important psychological factor to stimulate the activation of the discourse.the curious of the Internet users and the herd mentality of the public play a catalytic role to stimulate the public emotion,generate the public attitude of Internet public opinion,and activate the public discourse.The emergence of a large number of evaluative discourse is the primary manifestation of discourse activation.The discourse are expressed by means of network buzzwords,online video,comics,network expressions and other means and means.The process of discourse transmission is also the process of discourse to be repeated,constructed and evaluated.In this process,the discourse breaks through the limitations of the original topic,extends the scope of the discourse object horizontally,exploits the interests and powers behind the discourse,so the new discourse contexts and meanings are generated continuously,thus the topic of discourse can be expansion and deepening.In the process of discourse expansion and extension,the demands of discourse are constantly enriched.Through the analysis of the content of users' comments in the specific events,the main demands of discourse in the hot events of the Internet public opinion include evaluation,expectation,suggestion,request and call and so on.