Study About The Media Image Of The Bereaved Parents

“Shi du” is a new term in the public discourse since 2012,and solemn has become an important social issue.The mass media is an important carrier of the dissemination of public opinion,and on the issue of the bereaved parents,although media don't have the same responsibility as government to manage and solve social contradictions,but in terms of spreading information,communication and other aspects they still play an irreplaceable role.Through the analysis of the contemporary media image of the bereaved parents,this study aims at exploreing which construction strategy the media have selected to shape what a media image of the bereaved parents,what's the role and function of the media in this process,and rule as well as character in reports.Thus study turned to finding the deficiency of the media in shaping the image of the bereaved parents,and reporting imbalance,etc.Then study will propose corresponding strategy to reproduce a more healthy and positive image of the group,and promote the real protection and comprehensive care for them.This paper not only has the innovation on research object,research perspective and research representativeness,also combined with the theoretical concept of media representation and stereotype.As for the specific path,study selected Guangzhou Daily,Chinese Business View,The Beijing News and People's Daily Online four media in all,abstracted their reports on the bereaved parents in 2012 to 2016 as a whole sample,and then extracted 87 individual bereaved parents from these reports as sample to analysis the group image in media,through the analysis of the contents of the samples,and the text analysis of the typical reports in thematic features,rhetoric and discourse characteristics,obtain the following findings:At first,the bereaved parents problem reports reflects the evolution from "environmental monitoring" to "coordinated contact" function of the media,that the media focused on the emergence of the problem in the first two years,monitored this social problems and attempt to present it to the public,and then reports with appeal and recommendations began to increase,by communicating the views of all parties to fulfill the function of coordination and communication.But on the whole,the media reports still focus on the presentation of news facts,are short of offering advice and suggestions what embody the function of "interpretation and regulation”.Secondly,the media specially present the image of the group with an identity showed as " other”,and there is too much focus on the "special" of these family monotonously,emphasis on the image of tragic recipents in life,the negative self-blamer in the spiritual field,and the image of the outside person in the field of social participation,on the whole they are presented as a passive "object".This kind of image of "no solution","suffering" and "tagging" with the weak,objectively shape the stereotypes of the bereaved parents,is not conducive to their individual initiative,and walk out the shadow to blend in the society;thirdly,In reports,the media carried out a simple retrospective attribution of family planning to the problem of the bereaved group,shaped them as victims of family planning policy,exacerbated their image of tagging and the tendency of inverse socialization.This kind of attribution is based on a retrospective assumption that lack of rational analysis of the causes of loss of origin,but don't reflect on the health education,safety education and life education.Fourthly,in the tone of report theme,as a whole,reports are gathering at both ends of bereaved parents' suffering and official performance propaganda.On the one hand is suffering showing of the bereaved parents,this "specialization" exacerbated their inverse socialization;the other hand is the propaganda reports of official performance,the illusion caused by formal propaganda will vaguely dilute the actual demand of the group,and is not conducive to the real solution of problem;Fifthly,the media always passively play the role of henchman,lack of active planning to build subjects.In the face of the bereaved parents,the media is passive in focusing perspective,following the stereotypes of the group to carry out specialization show,following the simple cognitive to attribute the problem to family planning,lack of rational analysis;in the face of the government,the media is Passive to choose,only follow the government's policy and caring trends,and the information source is mostly from the government,reports of media contain implied informations that " government have cared in place,all the group have been fine,"In view of above problems and insufficient,this study firstly proposes that the media need to change the perspective to focusing on the group,put it into a larger category to consider and discuss,thereby reducing the specialized showing;secondly,the media need to pay attention to the balance of reports and image production,including the distribution of the speaking right,as well as gender,territory and other aspects of balance;again,the media need to change the reporting strategy,from excessive publicity to more suggestions and supervision reports,so as to play a more greater role to promote the solution of the problem;And then,the media need to take the initiative to plan and construct issue of the problem,form an regular and comprehensive attention to the group.