On The Change Of The Stereotype Of Female Images In The Contemporary Mass Media

Build and construct the gender meaning or the function of the mode as the carrier of social mass culture in the mass media, but in the course of the mass communication, the image of women, expressed by the mass media, are always prone to some stereotype, which considerably affect the public cognition of the women's gender. This article proceed from visual angle of the gender, examine the contemporary mass media women mechanicals with the eye of development, it uses emphatically Content Analytic approaches and Qualitative Research that study the media, such as magazine, TV, etc, started with and probed into women's changes situation on the female stereotype and reason of the transmutation stage by stage. This article will provide the direction of theory and practice about the women image communication through these transmutations.