China’s Network Media In The London Olympic Games"Report Frame Features Of Liu Xiang’s Fall Event "

Local time on August7,2012morning, the London Olympic Games men’s110meter hurdles preliminaries, Liu Xiang foot healed in the first column is tripped, the injured Liu Xiang hop to the end, to end his Olympic trip to London in this way. This major emergencies, shocked the whole of London, but also shocked the world sports world, became at that time each big media attention and focus to report. On the same day Netease, Tencent, Sina, Sohu and other portal sites dedicated channel, scroll to broadcast "continuously report Liu Xiang fall event", all kinds of information. At the end of the day19, Netease user reviews30585, Tencent net friend comment24zero7779, Netease netizen leaves a message30zero5453, Sohu13206comments. So intensive reports, produced great social repercussions.The significant social impact media sports news network produces has no doubt, but the current domestic new media using the framework of theoretical research on Sports crisis reported results are still relatively rare. In this paper, based on the frame theory, selection of Netease, xinhuanet.com London Olympic Games "series of reports Liu Xiang fall event" as a sample, using the method of literature, combined with quantitative analysis, a comprehensive analysis of the detailed analysis. The results show that the statistical analysis, xinhuanet.com reported Netease145"Liu Xiang fall event":if the frame theory to analyze the reports on China’s network media in "Liu Xiang fall event" in the significance, has the following several aspects:first, multiple in sports events today, network media have become increasingly prominent role the reporting framework, to understand the sports crisis, understanding the propagation characteristics of the network media, has important social significance; second, empirical research on the network media framework, has practical significance to the development of network media own; third, to improve and modify the frame theory has certain theory significance. In short, the network media on the "Liu Xiang fall event" reported neutral, sources, a large number of selective reporting, meet the crisis spread law.The full text is divided into five chapters, the first two chapters are introduction and framework of this theory, focuses on the third, the fourth chapter, through the analysis of the specific text of Netease reporting framework, xinhuanet.com reported "Liu Xiang fall event", analyzes the network media the London Olympic Games "reports Liu Xiang fall event" framework and the insufficiency, enlightenment summarized network media Liu Xiang fall event reported effects on the report of the unexpected event, namely building information integration platform, focused on "professional" reports, the importance of in-depth reports. Hope to the departments concerned the crisis public relations and network media star sports provide valuable reference to the report of the unexpected event.