Cultural Orientation And Social Responsibility:Network Development Trend Of Homemade Drama

New Media is at the forefront of today’s media development, video, new media, information and communication signal is the most appealing one, and the network as a self-made drama development of the latest achievements of the video signal, which is in rapid development period. Although so far, the network does not have a self-made drama documented, widely recognized by everyone’s definition, but recent studies to show its rising trend, but their researches are focused on it as a new thing to study the characteristics and content level, in2013made a large network made drama development and breakthroughs in the development continues to rise, while the problems of its own constantly exposed, for its problems, this article focuses on the cultural direction and social responsibility both to find ways and means to solve the problem. Select the reason for this lies in two aspects,"social responsibility" on the development of the network made a serious drama now exists vulgar, pornographic edge ball hit spoof even behave journalism background is very similar to proposed addition, cultural orientation in today’s society a hot-led industrial development also should consider our cultural classes and focus on acceptance, because, in this article from the grasp of cultural orientation content, strengthen social responsibility focuses on the analysis of the attitude of the two angles made drama development trend of network, trying to network homemade drama future development to provide help and guidance that direction.About the concept of network self-drama, although studies so far have tried to give a clear definition of a minority, but did not form a unified and standardized definitions, the author of this foundation, combined with results of previous studies that the network made drama should be defined as a communication channel to the mobile network to Internet users for the audience, online media or video sites as Chupin and broadcast platform, with traditional TV production methods, but also has a high degree of continuity with the new form of theater audience interactivity. Home theater major Internet is developing rapidly, but its development is not achieved overnight, prompting the formation of today’s development of the situation due to a surge in the cost of buying a traditional drama;"limited entertainment that""limited broadcast order" provides the policy strengths and opportunities; networks have strong audience, the people pushing hits; video website maturing internal resource integration and "universal video era" catalytic technology is mature. Currently, the network made drama exist "serious homogenization of content, lack of originality, cloning rife,""lack of mainstream consciousness," three "outstanding issues","embedded advertising flooding, consumer tendencies obvious" and "moral standards imbalance "Four problems. And for its problems, from a cultural direction, the network made drama focus should solve the "foreign culture", the definition of "traditional culture" and "consumer culture" and the relationship with them; while homemade drama for the network of social responsibility, less current study, the author focuses on the lack of social responsibility network made drama reasons, including the producer level is uneven, simply pandering to the audience; excessive commercialization profits chase, only on click-through rate; policies and regulations supporting imperfect supervision and industry self-regulatory efforts of small self-censorship less demanding. Clear reasons for problems, solutions, in contrast, in the last article, this section focuses on.