The Design And Implementation Of Distributed E-commerce Platform With Multi-marketing Models

The rapid development of Internet and e-commerce has accelerated the innovation of e-commerce marketing model,resulting in such marketing models as Group-buying,community shopping,Netease Strict-selection etc.According to the characteristics of commodities,user groups and market trends,e-commerce platform which integrates new marketing modes and adjusts marketing strategies flexibly can not only meet the changing consumer psychology and individual needs of the public,but also create more value for the SMEs.This paper hopes to design a distributed e-commerce platform with flexible and scalable marketing models and high concurrency performance by combining current advanced development technologies with emerging marketing models.This paper has did research on the development of e-commerce marketing model of domestic and foreign,and proposes a distribution rebate marketing model based on traditional distribution and social network.And we integrate the distribution rebate,Group-buying model,member marketing and holiday promotion into a distributed e-commerce platform.Firstly,this paper analyzes the actual business and the functional requirements of the distributed e-commerce platform.Then,according to the principle of system modularization,low coupling and easy expansion,the core business design of mobile application and management system of the distributed e-commerce platform is completed.About the platform development,this paper designs a distributed micro,service architecture based on Dubbox+Zookeeper+Nginx,according to the development goals of cluster fault tolerance,easy maintenance,high concurrency and easy expansion.The Weighted Least-Connection algorithm is improved based on the actual business characteristics.It improves the high concurrency and distributed collaboration performance of the e-commerce platform.Meanwhile,the e-commerce platform uses the SSM(Spring+SpringMVC+MyBatis)as the management system framework,and completes the function development of each business module.This paper proposes a technical solution,which increases the SQLite and Acache local caching strategies on the mobile,and adds the Redis distributed cache server and message middleware in the management system.It improves the high concurrency capability of the distributed e-commerce platform with multiple marketing models,and alleviates the concurrency pressure of the background server.In the end,this paper combines the distribution rebate and the group-buying model to realize the distributed e-commerce platform with multi-marketing models,and completes the platform's concurrent stress test,which verifies the load capacity of the platform.The distributed e-commerce platform was built based on online shopping,sub-level distribution rebates,group fights,logistics tracking,after-sales service and other major businesses.The platform has the advantages of wide universality,strong compatibility and easy expansion,and supports enterprises to adjust or expand their marketing models flexibly.Meanwhile,it also provides new theories and practices for the innovation of e-commerce marketing model.