The Research Of College Students' Privacy Based On College Ideological And Political Work In Big Data Time

The era of big data is prompted by the Internet, networking, mobile terminals,"smart city" and other data acquisition terminals. The use of big data to carry out ideological and political work in Colleges and universities is also a general trend.However, in the process of using big data technology to monitor and manage the students,colleges and universities will face the problem of College Students' privacy infringement.The use of big data in the ideological and political work is different from the use of big data in other areas, the college ideological and political work is mainly around the education purpose of setting up morality and cultivating individuals, we should not use the "priority" principle, because of the ideological and political work in universities is interactive, if cannot we solve practical problems of College Students,ideological and political work in universities cannot be carried out effectively. So universities should solve the privacy problems of College students when they use big data in ideological and political work. From the study, we found that College Students' privacy problems in the College ideological and political work are shown as following: students lost their knowledge and control over personal file information in the database, and suffered the threat of disclosure of archival information; students'campus activities are monitored and interfered; personal network space by monitoring and intrusion of students. In order to solve the privacy problem of college students,this paper is based on social control theory to put forward the countermeasures. Firstly,students should enhance the awareness of privacy protection and strengthen the ability to use big data media as personal protective way; secondly, the university should improve teachers' quality and capacity,differentiate the levels of privacy protection in the ideological and political work in Colleges and universities, pay attention to self-discipline and realize privacy protection by education; thirdly,our country should improve the relevant law of privacy protection, institutions should refine privacy protection system and enhance privacy protection by laws; finally, big data institutions should improve the quality and ability of employees and innovate technology to realize privacy protection.