Communication Strategy Of The Ideological And Political Education In Colleges Under The Network Environment

The twenty-first is the times of the network. Network influence on people’s lives widely and deeply. And even change people’s way of thinking and living habits.Because of the Internet has become an important channel of information for college students. As a result, the information on the network has an important impact on the growth of College Students. There are many positive influence which the network brings to college students: Expand the channels of information; Cultivate students’ global awareness;To mobilize the enthusiasm and initiative of students.Meanwhile, The network also brought a series of negative effects on college students:The global spread of the Network impact of the values of college students.;The virtual character of Internet communication affects behavior of College Students; The information diversity of the Internet communication disturbs the rational thinking of College Students. In addition to this, Under the network environment, ideological and political education is facing great opportunities and challenges.Now,to make the ideological and political education adapt to the changing situation,To improve the substantial results of Ideological and Political Education,We must fully understand that there are positive and negative influence on Ideological and political education which the network brings, then find factors that influence communication result of ideological and political education. Finally it proposed measures to enhance communication result of Ideological and political education.The paper is mainly divided into the following four parts:The first chapter is the general introduction of network spread and ideological and political education. Mainly about the definition of network communication. The implications and connotation of Ideological and political education. The relations between network bread andideological and political education. The second chapter analyses the benefits and harms which the ideological and political education is confronting with.Then in the third chapter, the factors which affect the communication effect of Ideological and political education in Colleges under the network communication environment are analyzed comprehensively. At last, in chapter 4, it puts forward the communication strategy of Ideological and political education in the network communication environment.About measures to reinforce communication effect of Ideological and political education in Colleges under network environment.This article mainly start from 5factors which affect the communication efficiency of ideological and political education.According to diverse cause, the possible solutions are provided. and then, Put forward to culture the audience; Optimizing contents and forms of communication of Ideological and political education; Taking advantages of network media; Promote the construction of education team on ideological and political;Optimizing spread environment of Ideological and political education these five solutions.