Research On Advertisement Expressions In Network Self-Made Programs

With the rapid development of media technology,the Internet has become an important position of information dissemination,and in recent years for the traditional TV "limit entertainment","limited to" policy constraints,making the development of traditional TV advertising space has been compressed,And the network of self-made programs,with its loose review system,grassroots,fragmented,close to the content of life,increasingly sophisticated production standards and a strong interactive features to attract a large audience attention,followed by attracting advertising Business advocates,advertisers have brand advertising in the network of self-made programs.In this audience attention is a lot of information content,media channels scattered,advertisers through continuous exploration to create a network of self-made programs in a variety of advertising performance,with innovative forms of advertising and advertising content to change the audience for a long time Advertising stereotypes,slow down their sense of disgust for advertising,advertising to improve the effectiveness of advertising.This paper mainly studies the form of advertising performance in the network homemade program.Firstly,it reviews the change and development of the advertisement transmission in the traditional TV program,summarizes the background of the development of the advertisement form in the network homemade program,and the network self-This paper analyzes the innovative advertising manifestations of several network homemade programs and provides a prospect for the development of advertising manifestations in future network homemade programs.