Research On The Long Tail Effect Of Network Homemade Shows On The Big Data Era

With the development of the new media technologies, especially the emergence of we-media, communication carriers of the media programs also have undergone enormous changes. And the network homemade programs are showing rising trend in the context of the internet. At the age of big data, thanks to the explosive growth of global data and intelligent precise analysis of the data information, each video website of homemade shows are trying to innovation, that spread to the fine production, personalized content and accurate broadcasting. Considerable part of the homemade shows are not only quickly becoming popular thanks to the liberal program topics, low production costs, dapper content, faster transmission speed and other prominent advantages, but also because of the short producing cycle, they are being interested by wide audience. Which overthrew the traditional "20-80 rule," promoted to the formation of "long tail effect" of network homemade shows.The traditional "20-80 rule" stressed that in any given population, usually an important factor in the minority, about 20%, even if the majority of the remaining80%, it is still secondary. Traditionally, the traditional "20-80 rule" discusses the top20%, rather than the 80 percent of the bottom. Correspondingly, the long tail effect first originated in the field of economics, that meant the unpopular and lower commodities will get consumers' more attention.The long tail effect vividly illustrates the characteristics of "long tail effect" of network homemade shows on the Big Data era. On the one hand, new technology of the Internet to conclude a new communication structure, the quickness of the major video sites using big data technology direct access to first-hand information, and the convenience pushing program resources anytime, anywhere through intelligent terminal to the target audience can strengthen the development trend of the first two aspects, and then pulling the "long tail" getting longer and longer. On the other hand,by using big data technology, the major video sites have begun to attach importance to the production of niche programming after analyzing the audience market. At thesame time, precise analysis of the data enables video site clearly know the direction of audience's interest. In addition, Whether Compared with traditional media, or programs that bought the copyright on the video site, homemade shows have been spending a lot less in terms of publicity and release, which also contributed to the increasing number of network programs made mushrooming development. There are programs, there is the attendant audience, expansion of the audience in the whole homemade-show market pull "long tail" getting longer and longer. Furthermore, as the homemade network program made gradually scale development, its content distribution more inclined to seize the attention of fixed fan groups, also known as market segments, Dissemination Focus Trend is becoming more and more evident.Different fans crossed an gathered on social platforms will drive more and more people join them, making an already dominant position in 80% of the audience gradually broken down to 20% of the "long tail", and become one part of the fans group, then drag the "long tail " is getting thicker. Finally, the interaction and affect among the video sites, home-made programs, and audiences, mutual promotion and strengthen the development trend of the long tail, so that "long tail" effect becomes more obvious, the market space is also greater.There is no denying that, however, although the "long tail" can express the characteristics of homemade program on the era of big data, but the video web site for the use of these technologies would ever be extended indefinitely, or widen the "long tail", we can't predisposed. On the contrary, we should have the dialectical view of the20-80 rule and the “long tail”, or combine the two: both optimization the head, and improve the tail, to balance the new media market.