| With the rapid development of economy and improvement people's living standards,the demand of automobile consumption is increasing gradually.Since 2014,China's auto market growth spurt,automobile production and sales volume ranks the first in the world,and China's auto industry has grown into a pillar industry of national economy.Nowadays with the information technology revolution of software,telecommunications and Internet,Mode of delivery of automobile industry's products and services also has a profound changes.Under the environment of network economy,automobile enterprise's survival and development not only depend on their own competitive advantage,but also on the ability to participate in cooperation or cooperation organization.Therefore,in order to survive,automotive companies must make clear their position in the entire car market,and do business model innovation under the serious analysis research for industry business model.Only do these can promote the industries healthy development and ensure them play a greater role in the socio-economic development.On the basis of summarizing the domestic and foreign scholars' research,this paper combines 3D printing and business model.With the method of literature analysis and questionnaire investigation,this paper makes a systematic and in-depth study on this topic of 3D printing business model.This paper attempts through to integration business model innovation related technology,capital,information and other elements of business model innovation,build a car enterprise business model innovation model and carries on the appraisal,eventually making software companies to the different products according to market demand,according to the situation of internal and external environment changes,the flexible choice the most suitable business model,realize the goal of margin improvement,and enhance competitiveness.Firstly,the paper discusses the research background and significance of automobile enterprise business model,systematically summarizes the relevant research results and literature review,describes the basic theories of 3D printing,business model and business model innovation,introduces the elements of the business model,and defines the business model innovation methods of business canvas and Scenario prediction.Secondly,Secondly,based on the automobile business model overview,the thesis analyses the present situation and development prospect of automobile industry development,and explain the driving factors and elements of business models From four aspects of consumer,products,facilities and financial viability.This paper outlines business canvas of existing car business model according to automobile business model elements,describes the schema of an existing car business model from the aspects of logistics,capital flow,information flow,and learns the effect on auto industry by example of 3D printing.Secondly,the application of 3D printing and personalization two scenarios using the method of scenespeculated that based on 3D printing for business model innovation under different themes by 3D printing is located in the four different business model,and from the three aspects from the logistics,cash flow,information flow analysis of business model innovation path.On this basis,this paper carried out 3D printing the auto industry business model evaluation,established the comprehensive evaluation index system,using the Delphi method,evaluation for 3D printing business model rationality evaluation of automobile industry.Finally,through an in-depth analysis about the present situation of brilliance BMW automobile business model,and according to the 3D printing the industry business model,and propose targeted brilliance BMW automobile business model innovation.The research has certain theoretical significance and practical significance.The business model innovation of automobile enterprises makes it more consistent with the prospect of the auto industry,and greatly improves the adaptability of China's automobile business model innovation. |
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