Research On The Business Model Innovation Of Comicfans Publishing Company

With the development of Internet technology and the popularization of digital products,the reader's reading habit has changed,and gradually transferred from paper books reading to online reading.In the background of popular animation industry in recent years,new Internet animation enterprises,have been taking over the market share from traditional comics publishing enterprises,and brought them a threat to the business survival and development.Faced with the environmental and industrial changes brought by the Internet,how should the traditional comics publishing enterprises overcome all challenges so as to enhance the enterprise competitiveness,and how could they develop a suitable road for the development in Internet age,have become the focus of this thesis.This thesis firstly reviews the related theories of domestic and foreign scholars and explains the definition of business model,business model components as well as business model innovation.On the other hand,the theories of competitive advantage and conditions of sustainable competitive advantage are also introduced.Combined with the two theories,this thesis proposes that enterprises can create sustainable competitive advantages for enterprises through the business model innovation that will pave the way for further research and analysis.This following thesis study focuses on the case of Comicfans publishing company and introduces the Internet challenges and the specific problems of Comicfans company.First,the animation publishing industry background and the decline in performance problems are introduced.Using five force analysis model to analyze the changes of industry environment and user's consumption habits brought by the Internet,it is concluded that the competitiveness of enterprises is declining,and enterprises need to carry out enterprise reform based on Internet technology.Then,the core competence of enterprises and the main competitors are analyzed and compared.In order to solve the problem of reducing the competitiveness of the enterprise in the Internet environment,the enterprise is suggested to make a business model innovation based on the Internet platform,and the implementation of platform model is a good solution.Finally,according to the results of value chain analysis,it is suggested that the enterprise should use a new Internet based business model: the multi-sided platform,and the thesis also analyzes its feasibility and designs the related solutions.The main conclusion of this paper is that traditional enterprises should innovate their business models according to their own competitive advantages and Internet characteristics when they are impacted by the internet.The business model based on the multi-sided platform can effectively expand the scale of users,form network effects,improve the competitiveness of enterprises and the ability to resist risks.It is a is a kind of light assets and high profit method.