Traditional Media Official Weibo News Study Of Anomie

Microblogging,WeChat and other new media because of its rapid spread,a wide range of effects,interactive and other characteristics,in recent years,quickly become people access to information,an important channel for the news to China has brought great changes.Faced with this change,to promote the traditional media to accelerate the integration of new media and the development of the road.In particular,China's mainstream traditional media have opened official microblogging,their own authority and credibility,and microblogging comprehensive,timely and open the advantages of in-depth integration,which quickly improved the market competitiveness and social influence.Under the influence of the increasingly developed market economy in China,coupled with the imperfect national legal basis,the imperfect government management mechanism,the media itself is not in place,the audience timely supervision of the force,some traditional media official microblogging in order to attract the audience eye,the pursuit of fans,Resulting in the news reports appeared in some reports biased,news reports are false,reporting language is not standardized,infringement of the rights and interests of others and other anomie,resulting in false news,public opinion-oriented deviation,the media credibility of such adverse effects.This article mainly uses the literature research method and the case analysis method,in the study of the current traditional media microblogging production status at the same time,trying to study our traditional media microblogging in the news reports of anomie problem,pointed out that the main manifestations of anomie,Influence,analyze the causes of its anomie,on this basis,put forward the author's countermeasures and suggestions.These recommendations are:strict regulatory constraints to avoid anomie,improve practitioners to avoid the anomie,standardized language to avoid anomie,timely monitoring of the audience to avoid anomie,strengthen the government management to avoid anomie.According to statistics,as of the end of 2015,including the traditional media microblogging,including Internet users in China has reached 719 million people,the penetration rate of up to 52.3%,and most Internet users are through the online media to understand the current political news,event.The author under the guidance of the teacher,select and determine the traditional media microblogging news reports anomie problem,intended to cause the media,the government,the audience attention,the parties together to create high-quality official microblogging news reports,so as to effectively promote The healthy development of the entire online media news reports.