Analysis Of Weibo Contents Of Chinese Traditional Paper Media

The network high technology is improving everybody's modern life. With the opening of the first year of an era of weibo. which is more convenient and with much more "we media" feature, the traditional paper media are building their own weibo platform to make a better influence in the network marketing, though also facing much more challenges.Studies have shown that, Weibo has become the third opinion source in2011on the internet, only after the network news, internet forums. On reporting the first message of news, the traditional media is almost always the first one, and the paper media takes the most part.<The29th China Internet Development Reporting> released in January16th,2012, has shown that the internet news Utilization rate has been declining in recent years, and Internet users are turning to Weibo to get information. This shows it is a big opportunity for the Paper media's Weibo platform to develop.This study first give a definition to Weibo, analyze its feature and history development, then turns to the object of study, the paper media's Weibo. With the same, after define and overview peper media's Weibo. the sdury finds out its both Superiority and inferior position. Of course the problem should be solved in the end, and also this paper put forward some advices against the problem previously mentioned.