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Research On Information Usage Behavior Of WeChat User From Interpersonal Communication Perspective

Posted on:2018-08-25Degree:MasterType:Thesis
Country:ChinaCandidate:Y ChenFull Text:PDF
GTID:2348330518977386Subject:Press and Communication
Abstract/Summary:PDF Full Text Request
WeChat user's information usage behavior is that users participate in the information process from production to consumption again and again through the WeChat which involves the carriers, methods and content of information dissemination and other aspects. It can be seen that the information usage habits of social media have been formed and the core of social media lies in interpersonal relationship, so it is of significance to analysis social media users' information usage behavior from the perspective of interpersonal communication.In order to improve the satisfaction of interpersonal communication and information usage in social media,this study uses the theory of relational communication as the theoretical basis to analyze how the interpersonal relationship factors affect the whole process of information usage behavior of wechat users. At the same time, the study sort out the wechat users' information usage model under different dimensions, focusing on the key role of interpersonal communication in the dissemination, and analyzing the effects of different variables of interpersonal communication.Synthesizing the advantages of the quantitative research and qualitative research,this paper uses the questionnaire survey and depth interview to show the complexity of the process of wechat users' information usage under the interpersonal communication on the basis of detailed data combined with the specific content of interviews.The research results mainly include four parts. The first chapter briefly describes the main overview of current social media users' information behavior. Based on authoritative reports and questionnaire, the paper tries to understand the current social media users' information consumption and production behavior, finding out what influences the interpersonal communication had on the information usage behaviors. In the second chapter, the study mainly analyzes the current information behavior of wechat users, focusing on the the types of information which include information as "dialogue"-news reports and information as "communication" - daily information, and the way of use of information which include information dissemination and information feedback .Furthermore,the study sort out the model of wechat users' information usage behavior under different dimensions.The third chapter studies the effects of different variables of interpersonal communication on the information use of wechat users, including relationship intensity, communication situation and interpersonal capital. In last chapter,the the study mainly analyzes the problems and confusions of the current information behavior under the interpersonal communication, such as relational communication greatly enhancing the influence of rumors, the relationship deciding the decision information and affecting the quality of information access, online information usage behavior hindering interpersonal communication in reality.Based on the above research results, this paper puts forward some new thoughts on interpersonal relationship and information use, and proposes to improve the satisfaction of information usage in mobile social media from the aspects of communication ethics and communication ability and so on.
Keywords/Search Tags:interpersonal communication, wechat user, information usage behavior, relational communication
PDF Full Text Request
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