Research On Grassroots Network Popularity And The Construction Of Regional Culture In Social Media

As the carrier of information exchange in people’s mainstream daily life,social media gradually enriches the form of individual self presentation.People can break the restrictions of space and region on social media and show the local regional culture to the outside world by means of text,pictures,short videos and even live broadcasting.At the same time,because social media has already penetrated into all aspects of people’s life,grass-roots will also be affected by the Internet media scene in its self presentation and regional culture communication,and then reshape and reconstruct the regional culture originally based on physical reality or traditional media in the process of negotiation and integration of communication content.This paper studies the self presentation and regional culture communication of social media in the social media by means of content analysis,text analysis,comparative study and case analysis.This paper studies its self presentation in social media and the "writing" of regional culture.Through research findings and thinking,this paper attempts to summarize how grass-roots online celebrities in social media reshape regional culture.