Research On The Content Operation Strategy Of Wechat We-media From Nnarea

WeChat public platform from 2012 to now,with nearly 600 million of the users.WeChat public platform provide a platform and space for the development of we-media,so that ’The small individual,but also has its own brand’.Today,the number of WeChat we-media has more than ten million,but the polarization is serious,the number of high-quality WeChat we-media is small.Some of the grassroots from we-media accounts,failed to summarize the content operation of their own business,and was forced to withdraw from the WeChat public platform.From the point of view of the audience,the content is still the primary concern of a decision condition whether the audience focus on the WeChat we-media.Now,scholars pay more attention to the official WeChat,academic research for WeChat we-media is also worth mentioning.This study analyzes the strategy of content operation of Nnarea,designed to provide a view of WeChat’s we-media content operations to attract more scholars to focus on the development of WeChat we-media.The research on the successful WeChat media Nnarea study by the research methods of participant observation method,case analysis method and content analysis method,uses and gratification theory,gatekeeper theory,news value theory and marketing theory,from the anthology title,sources’ analysis,modes of presentation and push forms send the four aspects of a more detailed analysis of the content of the operation strategy of Nnarea.The research finds that the advantages of Nnarea lies in setting up its own brand image through production creative content;moving the audience with emotion by means of humanization;constructing communication matrix and transmitting information in all directions.But there are also shortcomings in the Nnarea,such as pushing the volume of attention to quantity,but ignoring the quality,the content of the form is relatively simple.In the future development,the Nnarea can release content for the needs of the local people in Nanning,enhance the sense of interaction among the recipients,and make full use of the social functions of the media in the Nnarea.