| Mobile Internet era, wechat public platform is becoming one of the main channels for users to access information. How to scientific operation the wechat official accounts is not only the transformation of traditional media to be solved problem, also is the new media operators need to break through the bottleneck.Therefore, combined with the use of journalism and communication science knowledge, theory with practice, research optimization strategy of the wechat official accounts from the content point of view operation. Take tencent technology as an example, the use of a questionnaire, content analysis, systematic sampling and other research methods, from analysis wechat official accounts of characteristics start, carding relevant indicators to measure the effect of content operations. Secondly, study the effect of content operation of factors, problems and optimization strategies from four aspects of content, form, relationship and context to draw conclusions.The study found that tech wechat official accounts in technology companies accounted for the main operators continue to expand and involve more fields. Graphic information of the subject matter, titling, are important factors affecting tencent technology wechat official accounts content in the form of operational effects and interactive methods presented. Survey results indicate that the current wechat official accounts content homogeneity flooding exists, in the form of lack of innovation, lack of relationship between operators and scene consciousness. Finally, this paper presents optimization strategy, content operators stressed the need to locate segments on the basis of user awareness. At the same time, to establish a science and technology popular Thesaurus, science and technology to create a business platform, build science and technology enthusiast community, etc., a combination of different application scenarios and build relationships and service users, from "content" to "product" transformation. |
