Research On The Promotion Strategy Of We Media On We Chat Hot Article Content

With the rise of we media on WeChat and content startups,the number of WeChat hot articles has increased dramatically,and "100,000 +" is not uncommon.On the one hand,platform of low threshold for a chance to show to ordinary people,on the other hand,capital and the commercialization of the influence of the content is more and more deep,the attention of all kinds of data on the document of WeChat hot articles make part of the creator neglected the pursuit of quality of content.The more propagating the content,the more the operators need to pay attention to the value of content,reap the commercial benefits while not forget to serve as the social responsibility of the spiritual food supplier.In the context of oversupply of Internet content,it is not easy for WeChat self-media operators to achieve the "100,000 +".However,there are some further improvements in the content.Article in accordance with the "total points-" structure,from specific to general inductive method,first of all,according to the different areas of content involves the we media of WeChat from media hot article is divided into entertainment,knowledge skills and ideas,and then analyzes the we media of WeChat from media hot article is superior to the inherent properties of the other categories: entertainment class reading pleasure;The function of knowledge skill is outstanding;Thoughts and opinions can easily arouse emotional resonance;On the basis of this,it points out its further promotion strategy: it is better to use the advantages of other two kinds of content,and it is better to meet the user's multiple needs.Finally combining quality WeChat since media hot case,general conclusion: WeChat from media hot article with best "reading pleasure,functional and emotional resonance" these three points in two points.This article from the perspective of social effectresults benefit,both affirmed the we media of WeChat from media heat of commercial value,also put forward the objective of the defects in the aspects of its content,further promotion strategy are given,for we media of WeChat since the media operators to produce high quality content provides a feasible reference.