The Research On The Regulation Of Network Homemade Play

2014 is the first year of mobile Internet,also known as the first year of network homemade play.As a new thing or emerging formats in the process of media convergence,network homemade play,also called the original web series,bursts out infinite potential with a strong internet properties in the mobile Internet era.No matter in quantity,production team,subject type,production costs,play mode,the composition of the user,business models and so on other aspects,network homemade play has made a major breakthrough.The market gradually emerged and a series of excellent works with high amount and high quality,such as "The Death Notice" "With You" "When A Snail Falls In Love".Firstly,this paper selects the original web series of the top one hundred hits in 2015-2016 as the research object,analyzing the new characteristics of the development of the network self-made drama in the past years.Secondly,Aiming at the problems such as content negative externalities,the homogeneity phenomenon that appeared in the current network homemade drama market,this paper attempts to introduce the regulation theory to think about the government how to protect the healthy development of the network homemade play outside the market mechanism.By the relevant government departments on network homemade play policy,regulation of the network homemade play's main body form,means,content audit system is analyzed.Through the case analysis of the present regulation effect,this paper tries to find out the current problems existed in the government's regulation.Then the better regulation measures are put forward:to establish a diversified means of regulation,improve the regulatory process,strengthen the supervision to the regulation subject.Finally,under the special national condition of our country,as a new form of network culture,as an important part of socialist spiritual civilization,the healthy development of the original web series cannot do without the common efforts of market mechanism,government regulation and the user.