Narrative Characteristics Of Chinese Network Homemade Play In New Media Time

Along with the rapid development of internet and digital technology, an epoch of new media is coming, moreover, visual culture accompanying with voice and image hits the meanstream. Expectations, daily useage habits and receptive psychology of audience or customers are various and sensitive. Advertisers enterprise are tending to seek more accurate, essential and effective advertising. Therefore, for the websites, they are facing the bottleneck of development. Considering the eliminate market environment, content construction becomes new competition for the domestic video websites. In the process, network homemade play, which performs strong interactivity but low-cost and flexible-made, grasps great attention in recent years. Following with constantly excellent work emerged, more and more audiences and advertisers are on it. In this paper, combining with the development of network homemade drama, author sums up the uniqueness from their media characteristics, receptive characteristics and business characteristics, and presents influences in narrative aspect. Meanwhile, deficiency and limitation of the present network drama are pointed out, predomination in the future is prospected.