Research On The Brand Construction Of Comedy Reality Show

From 2014,With the outbreak of comedy reality show,China's variety show set off a "comedy" boom,Development so far,it's has gradually enter a stable stage of development.With the fierce competition is the homogenization of the program content and guests in the market,the lack of long-term sustainable development of the core competitiveness and many other issues.In the context of the rise of the network variety show,in the face of competitive pressures and challenges bring by New media and the integration of the old media,comedy reality show as a local program developed from the new program form,how should reflect the differentiated development,Distinctive brand characteristics become urgent problems to be solved.Comprehensive research and brand-related theory analysis,how to build comedy reality show brand,to create a strong success of the brand,how to do a good job of brand maintenance and extension of the comedy reality show brand success of the top priority.In this paper,(1)comedy reality show is in the initial development period,not the formation of a mature market size,not the formation of a mature production model,and the opposite of the market-oriented industrial policy,market-oriented television media identity,market-oriented resources(2)comedy reality show in China has a broad mass base,close to the creative space of life,deeply rooted in the value of care and other characteristics of the future,the future of the comedy reality show program has become an urgent problem to be solved;The development of large space,the brand value is outstanding,the brand can be developed to achieve the comedy reality show program brand development,first of all,to clear comedy reality show program brand elements,including the program itself,program identification,program core values,(3)to build comedy reality show brand,you can brand positioning as a starting point,to create high-quality program content,the overall packaging operations,the formation of a unique brand culture,and finally to be appropriate to the brand's personality,as well as the spread of the program five aspects;For brand extension and maintenance;(4)comedy reality show The brand building is still the lack of talent,the creation of high difficulty,excessive entertainment and other issues need to be resolved,the need for innovative rules,training talent,inheritance and development of comedy spirit can make comedy reality show brand long-term and sustainable development.This paper applies the theories of branding,communication and advertising to the practical framework of comedy reality show brand construction,with a view to do some exploratory research on the construction of comedy reality show brand.