Research On New Media Literacy Of Leading Cadres In Chongqing

In new media era,the study of leading cadres of new media literacy is a significant issue.A common view is: in the face of new media,leading cadres not only need to strengthen the cognitive ability of new media,but also need efforts to enhance the ability of new media.In this way,they can avoid the application of new media in the process giving the party and government negative impact.Leading cadres should learn to use new media properly to carry out various government work,and to service people more efficiently.This article takes Chongqing leading cadres as an example to observe.The survey found that Chongqing leaders at all levels,the vast majority have a good new media literacy foundation: in cognitive ability,they can take the initiative to contact and apply new media,the new media as a useful way to carry out the government;in public opinion,they can use the new media platform,take a variety of ways in the work to form a better public opinion to guide the atmosphere,to maintain the public opinion of the air and clear;in the use of new media to take the mass line,with full use of new media to take the mass line Has become the consensus of leading cadres in Chongqing,and also emerged a lot of representative cases.However,the study found that some leading cadres in the new media literacy is still inadequate.First,in the new media awareness,there is still fear network,fear of network mentality,not able to completely let go of the new media;the second is the use of new media for public opinion guidance,some departments and leading cadres there is a working philosophy is not updated,The work mechanism is not perfect,the work is not in place,the work is not ideal and other issues;Third,the use of new media services to the masses lack of active awareness and challenge awareness,people satisfaction to be improved.The reason is that many leading cadres have not yet adapted to and grasp the laws of new media transmission,the traditional ruling mode failed to adapt with the times to meet the requirements of the Internet era,leading cadres in the past to take "control" Internet era to "coordination" based on the governance model have produced a "gap",leading cadres spontaneous use of network status and new media development strategy are separated.In view of the new media literacy of the leading cadres in Chongqing,this paper focuses on how to improve the new media literacy of leading cadres.It is necessary to actively adjust the thinking,strengthen the top design,enhance the training and study,improve the use and management of new media,follow the guidelines of public opinion,take the online mass line,follow the law of communication,innovate to lead the idea,deepen the Internet thinking,enhance the application level of "Internet + government service" and so on.This paper explored the promotion of leading cadres of the new media literacy strategy from different aspects,hoping to give some enlightenment to strengthen the leadership of the network governance ability.