Media Use And Media Literacy Of Social Media's Rural Users

Social media has permeated into everyone's life,including rural users'. Rural users' media use and media literacy are quite different from that of urban. These years,trendy apps like GIFkuaishou attracted people's interest on rural users' media use and media literacy. And that's what I am going to study in this paper.This paper focus on rural users'media use purpose,information production,consumption literacy and media reliance of the negative information of social media.The negative information of social media refers to verbal violence, information which is violent, sensational, pornographic and self-torture, fake news, and commercial information.This essay will use survey to access subjects,and use data description,test for independence, Pearson Correlation test, and multivariate regression to analyze data.The essay finds that accessing information is the main purpose of rural users,media use,following by relaxation. Rural users are not so relied on social media,and the negative result of media reliance is to vent. Rural users will doubt, refuse negative information, and they are good at eliminating interruptions and searching information.But they are not good at refusing fake news, information checking or information reproduction.Through study on media literacy factors, we can get some idea of how to improve rural users' media literacy. For example, improving their information searching ability can improve their information production ability.