A Study On The Morality Of Moral Anomorphism In Network Live And Its Normative Mechanism

With the widespread use of smart phones,network broadcast terminal from the PC side to the mobile side,a new darling of virtual space,is heading for the development of the “fast lane.”As if overnight,the Internet from the “everyone has a microphone” evolved to “everyone can be the anchor”era.From the earliest show field started,followed by the game live and live broadcast,and then to the recent emergence of the star live,the development trend of live webcast can be described as in full swing,the click rate continued to climb.However,the problem also appears.But because the live platform is still to show the main charm of the main anchor,live content is numerous and disorderly,do not have professional and knowledge,but also the lack of scientific,although the majority of Internet users to provide entertainment services,but behind the explosive growth,Fugitive events,violent personal privacy incidents,the dissemination of false information and other moral anomie phenomenon is increasing,the impact of ethical and legal laws and regulations of the bottom line,if these problems are not resolved,the network will not only live Scale gray areas pollute the network environment,but also in all areas of social life will have a great negative effect,even to a certain extent,damage to national interests,therefore,governance network broadcast in the moral defeat is imperativeThe study of moral anomics in webcast has great practical significance and far-reaching historical significance.Especially in the “Internet +” under the background,in the network of public events frequent communication context,the network broadcast what the existence of moral anomie,the user how to correctly use the network broadcast,how to avoid the network broadcast The moral anomie,the network system in the moral system and how to build,how to promote the healthy development of webcast.These questions require careful reflection and research.This article will use the literature research method,the case analysis method,the virtual national ethic law,the depth interview method and so on,and the accumulation of communication,sociology,ethics,ideological and political education and other humanities to integrate the search to find a solution to live webcast Moral anomie,to provide effective measures for the normative mechanism of webcasting.The article is divided into the following five parts:The first chapter introduces the proposition of moral anomie and normative mechanism in webcasting.Mainly discusses the background and significance of the topic,and combs the current research situation at home and abroad.At the same time,also clear the research object,research methods and research methods.In the second chapter,according to the research results of experts and scholars,combined with the current situation of webcasting,the basic concepts such as webcast and moral anomie are defined,and the characteristics of webcasting are expounded.The third chapter summarizes and summarizes according to the prevailing and typical moral anomie phenomenon which appears in the network live at present,and divides it into many problems such as jurisprudence,the problem of violent live broadcast,the false information of walking,the frequent occurrence of infringement,the problem of fraud Superstition,hunting and playing wild and other seven aspects of finishing,and cited a large number of examples of moral anomie to be analyzedThe fourth chapter analyzes the causes of moral anomie from three aspects: the communicator level,the media level and the communicator level.The main reason is that the lack of the concept of legal system,the low moral quality,the erosion of worship of money and the indifference of social responsibility led to moral anomie;the media-the broadcast platform is mainly due to the “gatekeeper” role of the absence,The weakening of the social social moral restraint,the driving of the economic benefits of the broadcasting platform and the lag of the platform supervision system.The author is mainly due to the distortions of personal values,the driving of morbid psychology,the weakening of media literacy and spiritual belief Lack of a moral anomie.In the fifth chapter,based on the analysis of the phenomenon and cause of ethical anomie of network live,the normative mechanism of webcasting is studied from four aspects: moral,legal,administrative and technical.In the moral level,to adhere to the moral and moral bottom line,improve the moral cognitive ability and strengthen the sense of moral responsibility;in the legal level,to improve the legal provisions of the development of a clear standard of punishment,the integration of existing laws and regulations to form a unified system and the full implementation Network access professional access system;at the administrative level,to consolidate the governance institutions to improve the effectiveness of supervision,integration of governance institutions to improve regulatory effectiveness,and guide the positive and orderly development of the live market;in terms of technology to speed up the realization of artificial intelligence,information filtering,And other technologies to promote the healthy and stable network of sustainable development.It is of great theoretical value to explore the connotation of moral anomie and normative mechanism in network broadcast.At the same time,the study of the ethical problems of webcasting is of great significance not only for the healthy development of the new webcast,but also for the users of webcasting.How to make the network live healthy and sustainable development can also provide useful revelation.