The Research Of Information Alienation In We-media Era

With the convenience of smartphone Internet access and the popularity of Internet Web2.0 technology, the media platform is developing rapidly,such as micro-blog, blog, WeChat and QQ. Internet information transmission has entered a new era, that is, the We-media age. We-media has become an indispensable part of people's daily life because of it is simple,rapid, scattered and automatic. However, with the rapid development of network media technology, due to the multiple factors of the technology, the characteristics of people and the social environment,information passed on the We-media platform gradually appeared alienation. It brings about many negative impacts to people's study, work and life. Therefore, we must find out the source of information alienation through analyzing the characterization of information alienation in the We-media era, finally find out the basic countermeasures that can eliminate information alienation.Based on the background of the We-media age, this paper analyzes the origin of information alienation from the obvious characteristics of information alienation in the We-media age. And a series of effective solutions from multiple perspectives are put forward for the smooth digestion of information alienation in the We-media age.The paper includes six parts. Introduction part introduces successively the research background, the purpose, the significance, research results and disadvantages, the research method and the innovation. The second section defines the concepts of alienation, information alienation and We-media. It mainly illustrates a series of western scholars thought, such as Hobbes,Hegel, Feuerbach, Marx, Lukacs, Marcuse, Fromm's. We elaborates the characteristics of information alienation in the We-media age by studying the information, the relationship between people and information, the relationship between people and people themselves in third section. It shows that information alienation causes pollution information, accelerates the loss of subjectivity, triggers a conflict of interest, distorts personality. The fourth section discusses the origin of information alienation in the We-media age,such as technology, subject and society and so on. It criticizes the technology rationality and technology model firstly. It secondly analyzed the thinking non-supreme, cognitive distortions, the deviation of values,self-actualization psychology. It reveals the social furious competition, the loss of information standard system, the loss of humanistic spirit, the influx of international liberalism ideological trend in the end. The fifth part clarifies the basic countermeasures for information alienation in the We-media era in the aspect of technical control, subject consciousness and social regulation. Conclusion part summarizes the paper overall research thought, reflects on the lack of research, forecasts research in the future.