A Study On The Influence And Communication Strategy Of Guangxi Media WeChat

Media WeChat public account is the common development product of traditional media and new media.It is the media to maintain and expand the influence of specific performance.This paper takes the media WeChat public accounts of Guangxi Zhuang Autonomous Region as the research object.The research methods of this paper include literature analysis,case analysis and comparative analysis.In this paper the research content including influence on guangxi media WeChat evaluation and its macro environment analysis.The purpose of writing is to make a comprehensive and scientific study of the Guangxi related media WeChat public account.To complete the new era of news communication mission and create a new pattern of news reporting Make a reference for advice.At the same time,on the convergence of the development of the media to provide some helpful Views and opinions.In addition,the author analyzes the six media WeChat public account information published in January 2017.These media are South China Morning Post?Liuzhou Evening News?Guangxi daily?Nanning News Network?Guangxi traffic radio station and Guangxi Jingcai traffic channel.Through the analysis,the author hopes to get the characteristics and shortcomings of Guangxi media WeChat.The author puts her own opinion on the analysis results and hope to help the spread of news information in Guangxi media.Finally,the author hopes that guangxi media efforts from the following several aspects to do WeChat transmission.The first is by means of traditional media to expand influence.The second is to improve the workers' team operating ability.Last but not least,the media to clear their own position and find more profit ways to enhance the reader's dependence on the content published.The current media WeChat public account development situation is very good.Investment in human,material and financial resources to do WeChat public account communication,can enhance the overall strength of traditional media.At the same time,it also can help to form their own brand characteristics.The study of media WeChat influence can let the media practitioners who know their own position and Change the transmission method to achieve a satisfactory communication effect,which is the purpose of this article.