The Research Of Online Business Website Interface Usability Design Based On Cognitive Thinking Theory

Online business website is an online service system that the operators build to improve service quality. The website interface as a key window to provide users with service, its design affects the users' experience directly. Logical functional structure, the operation in line with user cognitive characteristics, and convenient is the purpose and the ultimate goal the online business websites. The website interface design in line with the cognitive thinking of the user can not only meet the needs of users, but also improve the user experience and website usability. This thesis uses the cognitive thinking of users into the website interface design, combines the usability design principles, from the perspectives of user needs and user thinking,researches and analyzes the interface of online business website.This thesis from the concepts of user and thinking, analyzes the characteristics of thinking, the understands to cognitive thinking from difference psychology schools and thinking research methods, puts forward the user mental model design based on cognitive psychology, analyzes and summarizes the user cognitive characteristics in the web interface design with the example of the Gestalt psychology principles.Based on the define of usability, the website usability design is analyzed from the perspective of both function and interface. The website usability design evaluation methods are analyzed and compared. The principles of online business website interface design followed are determined: the user-centered design principle and the usability design principle.Combines with the online business website user needs and user mental model, the paper proposes the online business website usability design process based on cognitive thinking,analyzes user needs and user mental model according to the user research, studies and analyzes the website interface design from two aspects of interaction design and visual design,summarizes some design methods and principles to guide the website interface design practice.The thesis with the example of virtual operators online business website interface design,following the user-centered and usability design principle,from the user needs and user mental model, operates the website interface design with the design principles summarized,and evaluates the website usability with the WAMMI questionnaire, proves that the virtual operator online business website design can not only provide users with online service, but also bring users good experience.