Research On The Mainstream Medium Along “the Belt And Road”

Apart from China,there are 65 countries and regions involving in Silk Road Economic Belt and 21st-century Martime Silk Road Economic Belt.The power of media communication between those countries along B&R(The belt and road)have big differences,since the mainstream media are some of the state-owned enterprises and others of the privately-owned ones.Governments and enterprises should take full advantage of the mainstream medium and insist on the principle that communication should be prior to commerce,community should be friendly in order to collect business intelligence,enhance the sense of competition,strengthen connectivity,promote the product sales.In addition,the Governments and enterprises have to respect local religion,follow social customs and habits and abide by the system of Journalism and Communication if they want to take full advantage of the mainstream medium.On one hand,for the media along the B&R,enterprises can launch advertisements,release news report as well as sponsor media so as to achieve the partnership with media.On the other hand,enterprises can develop public relations,carry out charitable donations,establish enterprise open day and send students study abroad to promote exchanges and cooperation between countries.But most importantly,all mentioned activities should be based on safety.