Research Of Network Sharing Behavior For Notepad Cultural Group

The rapid development of network media provides an excellent platform for cultural dissemination and development.In wide and free network space,people with the same interest and hobbies are likely to form a group with close relationship.In information environment constructed by network media,diversified youth creative culture is developing prosperously.In the era with a great number of social softwares,digital recording mode almost occupies a large part in people's life.However,notepad revitalizes among youth people in recent years,making many young people back to an approach of recording and creation with paper as material carrier,and forming a notepad cultural group,the formation processes of which has close relationship with social network.This paper,starting from notepad cultural group,analyzes its network communication activities with network sharing behaviors as core by empirical researches from theories of sociology,communication sciences and psychology.The internal motivation is explored from the characteristics of network communication activities of notepad cultural group.The paper further explores that in youth group,how social media play an active role in promoting paper writing and how traditional writing culture develop in the new era.The following conclusions are drawn from empirical research:First,the notepad group are mainly female students from 20 to 27.The major channel for them to contact culture is social network.Then,their sharing behavior has high degree of individual participation and low sharing frequency;they prefer to graphics and text information for the text form;there are different individual preference in information expression of various basic features.The third,the main motivations of network sharing behavior for notepad group include asking for help,helping others,meeting the desire of self-expression and saving relevant information.Finally,this paper discusses the spread and development of contemporary Chinese notepad culture from three categories:information archiving,interactive communication and belonging.At the same time,put forward thinking on the relationship between the notepad culture and the Chinese character writing culture,and discussed the promotion of paper writing in the youth community by using the development of the notepad culture.