The Research Of News Picture's Characteristic Of "the Beijing News·global Weekly"

Since "The Beijing News" was published five years ago, it is committed to creating a "reading-easy reading-happy Reading" newspaper. "The Beijing News" has gradually become one of the most influential newspapers in china. And it was named "China's latest sharp Newspaper"," China's most influential newspapers." And it also becomes the only winner of the news Vision Design Competition 2007 that was published by the American Vision Designed Association, among the mainland's Medias. "The Beijing News" provided us with valuable experience on the emphasis on visual culture and the theory and practice of the pictures dissemination.In order to conclude the characteristics of the news pictures, this paper analysis the pictures of "The Beijing News·Earth Weekly" from the perspective of both horizontal and vertical, and then express the reasons for their characteristics that discussed. Finally, pointing out the inadequacies of "the Earth Weekly" on its picture's application, and then make the relevant recommendations for it. At the end, the author makes a conclusion by analyzing the development trend of the news pictures.