Picture Daily In Late Qing Dynasty In The Perspective Of Narratology

The Picture Daily which published in Shanghai at late Qing dynasty plays a role as the first pictorial daily in the history of modern publishing of China. It has won unique performance and profound influence through more than4000illustrated picture news and the text characteristic which is critical and close to the reality. In order to provide regularity reference to contemporary narrative picture news, this article make Narratologies as research perspective, keep to the research route of case study and historical representation, take The Picture Daily published during1909to1910in Shanghai as study case to make a comprehensive interpretation on its narrative subject, narrative text, narrative strategies and narrative effect.Firstly, the paper states the origin of the research, analytical framework and measures. Analysis on the theoretical basis and causes of narrotology, bring the significance of research, research method, research measure of narratology into academic field so that it can build the theoretical system and analytical framework at the same time to research the inner germinal mechanism.Secondly, the paper sets late Qing dynasty Shanghai’s local color as the background start from the style of Picture Daily, settings of its column and news text to present the narrative subject, focus on introduction the pictorial writing team, painter groups, editor groups and immigrant readers in Shanghai, just like sun lansun and sun jiazhen.At the same time,the author combined with the painting style of Picture Daily and the life experiences of the narrator,to analysis the personality of the group who bearing the different narrative functions, for example, the writers are good at exhortation, and painters are good at description, editor groups are good at set narrative framework.The paper studys the text constitute of The Picture Daily including the discourse and the story also. Regarding the pictorial illustrations characteristic of The Picture Daily, this chapter emerges vividly the discourse system constructed jointly by picture and text from multiple angles including the category of pictures, using of script and coordination of photo. And explores the story deeply, to conclude three kinds of story styles from the complex news report:the modern sight of metropolis infested with foreign adventurists, the colorful configuration of the late Qing dynasty and the anecdote of western world.Reappearing perfectly the basic state of Picture Daily of Qing dynasty and presenting the social and historical scene of Shanghai of late Qing dynasty by the study of discourse and story of narrative text.Then, the paper analyzes the narrative strategies which penetrated The Picture Daily in a wide open space. Listing systematically three skills which including the narrative construction of using picture stably,the comprehensive narrative respect and the narrative effectiveness of daily publication.And analyzes the active influence of narrative of picture news affected by the using of skills with the way of text analysis.The paper explores the reason why Picture Daily could be the winner and got opportunity for existing in the Picture newspaper market of late Qing dynasty too, in the basis of studying the circulation of each tissue in printed of nearly number of10,000.This chapter pivots on Picture Daily’s news picture text, linking the corrupt social surrounding of late Qing dynasty and the history of picture newspaper is accomplished in mocking and comparison, indicating that the reason of Picture Daily could own the great power in communication is the idea of media criticism. Being guided by the motivation of "be beneficial to society", Picture Daily not only took social confusion as the key report field, exposing opium deal, superstition, servile attitude to foreign things and corruption without hesitation, but also awoken readers with pictures in a allegory style of writing and visual angle. Picture Daily was widely popular with readers and advertisers in the attitude of media criticism.The last but not the least, the paper connects The Picture Daily which was popular in100years ago and modern picture news practice characterized by visual culture and reappearing Reading Picture Time, and then selects some representative meaning texts as sample, looking for the regulation of picture news narrative which is good at reporting dynamic news, generalizing the experience which could be learn from for modern picture news narrative,which are conducting information decoding by picture news releasing signals and combination of reports.