Financial Evaluation Research On The Profit Model Of Huya Live Streaming Platform

In the present financial setting,a business can't do without customer support if it wants to thrive in the long run.For businesses,customers are their most valuable resource.Therefore,it is becoming more and more important for enterprises in the new media live broadcasting industry to effectively build profit models to attract subscribers and increase their stickiness.To satisfy the diverse needs of different subscribers,it's necessary to research the profit model,that provides a new way of thinking and direction for enterprises to gain competitive advantages and accelerate the development of the industry.This article chooses the typical canine teeth live.New media industry platform(hereinafter referred to as the "canine teeth live")as the research object of this article.To satisfy the coherent relationship between different profit models,this article analyzes the relevant financial data of Huya Live and makes a evaluation of the profit model of the platform.This article adopts case research and document analysis methods respectively.At first,under the condition of summarizing the background and significance of this article,the literature related to the profit model was classified and summarized in detail,so as to obtain some theoretical knowledge that could be used in the subsequent writing.Then,the development track of Huya Live and the environment of the industry are introduced to strengthen the relationship between the elements of profit.Then,based on the annual report released by Huya Live,the profit model of the platform is analyzed from the economic perspective and relevant conclusions are drawn.Finally,the article finds out the problems in the profit model adopted by the platform and gets some advice,hoping to provide some reference for the development of other new media live streaming websites.The research conclusion of this article shows that the existing profit model means of Huya Live is relatively simple,and it needs to find a new profit model for better development.After its listing in 2018,Huya Broadcast launched a multi-field layout,which greatly increased costs and expenses,leading to fluctuations in financial indicators such as net profit margin on sales.With the increasing popularity of the new media live broadcasting industry,Huya Live has attracted strategic investment from multiple parties.The excessively fast expansion of assets has led to the insufficient utilization of assets on the platform.With the continuous adjustment in the past two years,Huya Live's sales and retained margin have shown good financial growth.The innovation of this article is to explore the organization between the component of the profit model and chase down the correlation among them.Huya Live subscribers a profit model that relies on high-quality platform environment and live content to strengthen the appeal of subscribers and increase their consumption on the platform.This model has transfuse vitality and vigor among the development of Huya Live.