Study Of Traditional Paper-media E-business Practice Strategy

Along with the emergence and development of new media,traditional print media constantly,faced with the plight of declining circulation and advertising.Traditional print continually squeezed living space,and if you don't keep up with the change of The Times,borrows the transformation,the road will go more and more difficult,prompting the traditional print media management way change,challenges and opportunities coexist.Under such background,the traditional print media from the good credibility of many years of accumulation,the number of large and loyal fans,and powerful,try hydro power industry,though will face a lot of difficulties,but there is a good development prospect of the transformation of the way.Based on this background,this research in the traditional print media electric business practice as the research object,the literature research and comparison research method,the existing traditional print electricity practice case analysis,grasp their development venation,summarized their characteristics,excavate the crux,and in the perspective of theory and practice,practice of the traditional print media electricity suppliers for strategic deployment.There are six sections in this paper:The first part:introduction.In this section,first introduced the difficult development of the traditional print currently faces,points out that the electricity business practice is a feasible way,illustrates the research background and significance,and the concept of the object of study,we define.Then made a literature review,and finally introduces the research contents and research methods.The urgency of the second part:traditional print business practices.Traditional print media development “winter”,and “Internet +”and the electricity is developing rapidly,the traditional print media should grasp the development opportunities of The Times,for those routes,it is the development of the industry,which required the development of The Times.The third part:the inevitability of traditional print electric business practice.This section is analyzed from the perspective of communication perspective with marketing,media deformation theory is put forward,and the credibility of the source,audience positioning precision,good sales channels,such as E-business practices of traditional print mediaadvantage,affirmed the traditional print media electricity practice good development foundation.The fourth part:traditional print E-business practice path analysis.The four patterns of traditional print electric business practice is analyzed,through the analysis of the crux of puts forward the developmental delay and the problems in the process of development may,respectively is:market driving consumption brand value,there is insufficient space on the platform of information,the rigidity of traditional print their own system.The fifth part:traditional print business practice strategy,according to the problems on the part of excavated from the perspective of theory and practice,and give the solution,that is need deep maternal areas,both the media and electricity double thinking,change the organizational structure.The sixth part:conclusion.Do summary of entire paper and points out the shortage of the paper points out that of the traditional print media and E-business practice of the development of the future.