The Study On The Presentation Of Health TV Programs From The Perspective Of Health Communication

Along with the advance of human society and rapid economic development,there are growing concerns about their health problems,whether the national health and longevity to become an important symbol of measuring whether a country prosperous,all kinds of media,also be interpreted from different angles in different forms and spread.On October 25,2016,the party central committee and the state council issued the "healthy China 2030" planning outline.Media of all types and at all levels according to the outline increased health science knowledge propaganda,active construction and specification of all kinds of radio and television,such as health,using new media to expand health education.The mass media is the main source of national health information,in both the individual and mass level,its message of health information will undoubtedly affect the national awareness of health issues.And television as one of the most influential mass media,the primary responsibility is to focus on the present a variety of health problems,and timely and correctly will be spread information,in order to satisfy people's demand for health information.Increasing in recent years,China's health issues and change: the doctor-patient conflicts constantly worrying the doctor-patient relationship,pension problems of an aging population,the second child after the family planning policy,and so on.TV health of health issues also will increase,the content and form are more rich,at the same time it still has some problems and improvements.This article will through the library,archives,academic journals,such as network literature access to health communication,health communication,television media,television programs,health issues and other related documents,sort out the health communication in the perspective of TV media issues of health program presents the development history and present situation,clarify the important concept of health communication,health issues,etc.According to CCTV CSM for TV health statistics,Chinese health communication major conference information,web search,and the author during the graduate students to participate in making a few health communication shows the practice experience of(note: the data in the year to the beginning of 2017 domestic TV health class),sum up the TV health data in China in recent years,choose typical of five types of programs as the research sample,analysis of the present health issues,combined with the "healthy China" the background analysis of the significance of its existence.And according to the feedback result of related literature analysis,questionnaire,and points out problems existing TV health class,cause and effect.The first part of this article,from the perspective of health communication in this paper,the role of TV media,function.From the definition and connotation of health communication,health communication basic characteristic two aspects of defining the concepts of health communication.Analysis of health communication in origin,the development of health communication and the development of Chinese TV health communication.Pointed out the TV media in health communication "health communicator" and "gatekeeper",TV media in health communication "agenda-setting","acculturation" and the role of social construction.The second part,the analysis in this paper,the present issues of TV health class.Summarized in recent years by the end of 2017,China's TV health statistics.Combining program is classified into five categories: health advice,health services,diet fitness class,doctor-patient non-fiction and pension parenting classes.Later,in combination with the environment background of the "healthy China",for Chinese TV health issues present respectively expounds five categories.The third part,under the perspective of health communication of TV health development strategy and analysis.based on the perspective of health communication,combined with the results of the audience survey,points out the problems existing in China's TV health programs.According to the corresponding problems and put forward the development strategy of reasonable,scientific and effective dissemination of health information,the authority to create a comprehensive platform;mining health issues,to meet the needs of the audience;active and innovative program form,strengthen the feedback and interaction;"Internet plus" background,comprehensive development of health communication channel.